Nick Kulavic
Author Archives: Nick Kulavic
Nick Kulavic
Simple Opt Out Helper
Auto opt-out your contacts in Infusionsoft. OverviewWhile you have probably not needed to programmatically opt people out of your list, there are times when it can be extremely useful – especially when you’re integrating multiple systems.Our Simple Opt Out Helper allows you to call a single http post in the Campaign Builder and automatically opt […]
Continue readingTurn Static Reporting Data Into More Buyer Sales
Most people are familiar with using the LCV (Lifetime Customer Value) metrics for reporting purposes. Some even go farther and use it for list segmentation. However, we like to take it one step further and use the data to actually make more money. Here’s how. Create three or four spend thresholds that make sense for […]
Continue readingCustomer Lifetime Value Helper
Calculate the Customer Lifetime Value of your contacts, automating your workflow! OverviewInfusionsoft does have a report for calculating the LCV (Lifetime Customer Value) of a contact. The problem is that it’s just a static report.Our Customer Lifetime Value Helper goes beyond this and allows you to calculate and maintain these data metrics realtime and save […]
Continue readingGet the Last Helper
Get the last information that was stored in the contacts fields. OverviewOne of the problems with Campaign Builder is that it only allows you to access contact data. But there are many other tables related to the contact that we need to get at all of the time – the Invoice, Order, Subscription, Payment, Credit […]
Continue readingWhen to run the Chain It Helper in parallel or serial?
Here’s a question we’ve received a few times: When formatting 3 fields at once (first name, last name, email) and Chaining together as one HTTP post, is it okay to click No, run instantly? Yes, absolutely. When the order doesn’t matter, like in this case, then just letting the Chain It Helper run all three […]
Continue readingChain It Helper
Chain multiple helpers together to create powerful automations! OverviewThe Chain It Helper is one of those hidden little gems that can really make your life a lot easier. Rather than putting multiple http posts into your Campaign you can simply make a single call to the Chain It Helper and let it do the rest […]
Continue readingFacebook Custom Audience Helper
Sync your contacts to your Facebook Custom Audiences automatically! OverviewNot only is the Facebook Custom Audience Helper one of our most popular, it is also one of the rare few Helpers that spans the entire lifecycle of marketing – from Attract, Engage, Sell and Wow. Top that off with the fact that, once setup, it’s […]
Continue readingSimple Split Test – Email Subjects
One quick and easy split test to do (and very effective as well) is to test your email subjects. If you’re emails aren’t getting opened, well, they aren’t getting clicks either. And if no one is clicking in them, they certainly aren’t spending money with you. So, while it might seem like the copy is […]
Continue readingFormat It Helper
Format your data to the way you like, automating your workflow! OverviewThe Format It Helper is one of the most popular, and with good reason. It allows you to do most anything you want with data formatting. Now I know a lot of you are used to others that give you a few formatting options […]
Continue readingOrder It Helper
Automate Your Third-Party Order Process OverviewIf you use any third party billing systems that are outside of Infusionsoft, then you’ll love the Order It Helper. It was created for our own internal use with ClickFunnels. We were selling info products in ClickFunnels, but couldn’t get the order data back into Infusionsoft. So the Order It Helper was […]
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