Nick Kulavic
Author Archives: Nick Kulavic
Nick Kulavic
Law #1 of Effective Campaign Building
Campaign Structure Best Practices I’m not going to arrogantly tell you that my way is the right way. One of the beauties of Infusionsoft is that you have the freedom to do most anything you want with Campaign design – including making an incredibly difficult to understand, hard to troubleshoot, monstrosity of a “Frankenfunnel”. Yes, I […]
Continue readingAn Offline Marketing Lesson
For today’s Tuesday Tip, I want to mix things up a bit. The Backstory… About three months ago, I began on quite the adventure. I left one of my homes in Oregon, packed up the family, bought a 30′ RV and left to travel for eight months full time throughout the United States. Now, just […]
Continue readingBilling Automation Best Practices
Yeah, yeah, I know… “but Troy, Billing Automation is boring and old – been around forever – is this really worth my time?” Lemme tell you, billing automation can provide a huge ROI – especially if you’re using product launches in your business or if you sell a recurring product (that probably accounts for about […]
Continue readingHow to Report On Campaign Goals
So this is a question we get quite a bit. It usually goes something along the lines of: “I love the idea of not using tags so much and creating a mess of my app, but I’m just not sure how I can get reports on API Goals…” Reporting for Campaigns is actually a very […]
Continue readingCampaign Builder Queuing – Easier Than You Think
Did you know that you have the ability within Campaign Builder to delay processing contacts on a one-by-one basis and instead allow them to “queue” up for batch processing? No, this is not one of the new features that Infusionsoft has been releasing and no, you didn’t miss a big update. No, this is also not […]
Continue readingHow to Determine Your Exact Campaign Profitability
If you’ve been following this blog for awhile now, you’re probably beginning to spot a trend – I do a lot of posts on tracking ROI. The reason is quite simple, I consider myself to be more of a businessman than a marketer. That means what I’m most concerned with is profitability, not the size […]
Continue readingOne Clever Hack to Boost Your Webinar Attendance 18-23%
We all know that webinars just plain work. Sure, maybe not quite as well today as they have in the past, but they still convert very well. This is especially true if you have a product that produces a sizable amount of income from a small number of sales – something in the $500 to […]
Continue readingHow to Revive a Cold List
We’ve all done it, maybe more than once… We’ve spent thousands of dollars and hundreds of hours building up a list only to neglect it and watch it grow cold. If you find yourself in this situation, well, it’s time to get busy! Acknowledgement Before we start, you’ve got to know, this is gonna get […]
Continue readingHow to Replace Data without Merging
As you work with Infusionsoft, you’ll likely run into scenarios where you need to add some tags to a sub-set of contacts in Infusionsoft but that set of contacts is defined externally and all you have is their email address. This happens a lot. The Scenario One common scenario where we see this happening is with merging […]
Continue readingMy Google Sheets Data Is In The Wrong Order!
WHY ARE MY GOOGLE SHEET RESULTS NOT IN THE SAME ORDER AS INFUSIONSOFT’S SAVED SEARCH?! Ok, so you might have come across this a couple of times, so let’s clarify how you can customize your Google Sheets Results to your liking! We do not get the order of the saved search columns through the API but only the fields available […]
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