Troy Broussard

Author Archives: Troy Broussard

Law #2 of Effective Campaign Building

Killing Off The Frankenfunnel: Part 2 (If you missed Law #1 and the introduction of the nasty beast known as ‘the Frankenfunnel’, then please click here.) So we spent a lot of time in Law #1 focusing on one aspect of the curse of the Frankenfunnel – the general lack of flow with consistent start […]

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Last Click It Helper

Popularity : (Ranked #12 of 56 Helpers) OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still useful when running Chain It Helper to combine multiple […]

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Last Open It Helper

Popularity : (Ranked #12 of 56 Helpers) OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still useful when running Chain It Helper to combine multiple […]

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Name Parse It Helper

Popularity : (Ranked #12 of 56 Helpers) OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still useful when running Chain It Helper to combine multiple […]

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Law #1 of Effective Campaign Building

Campaign Structure Best Practices I’m not going to arrogantly tell you that my way is the right way. One of the beauties of Infusionsoft is that you have the freedom to do most anything you want with Campaign design – including making an incredibly difficult to understand, hard to troubleshoot, monstrosity of a “Frankenfunnel”. Yes, I […]

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An Offline Marketing Lesson

For today’s Tuesday Tip, I want to mix things up a bit. The Backstory… About three months ago, I began on quite the adventure. I left one of my homes in Oregon, packed up the family, bought a 30′ RV and left to travel for eight months full time throughout the United States. Now, just […]

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Billing Automation Best Practices

Yeah, yeah, I know… “but Troy, Billing Automation is boring and old – been around forever – is this really worth my time?” Lemme tell you, billing automation can provide a huge ROI – especially if you’re using product launches in your business or if you sell a recurring product (that probably accounts for about […]

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How to Report On Campaign Goals

So this is a question we get quite a bit. It usually goes something along the lines of: “I love the idea of not using tags so much and creating a mess of my app, but I’m just not sure how I can get reports on API Goals…” Reporting for Campaigns is actually a very […]

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