Author Archives: Troy Broussard
Law #2 of Effective Campaign Building
Killing Off The Frankenfunnel: Part 2 (If you missed Law #1 and the introduction of the nasty beast known as ‘the Frankenfunnel’, then please click here.) So we spent a lot of time in Law #1 focusing on one aspect of the curse of the Frankenfunnel – the general lack of flow with consistent start […]
Continue readingLast Click It Helper
Calculate the last time a contact clicked a link in an email! OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still useful when […]
Continue readingLast Open It Helper
Calculate the last time a contact opened an email! OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still useful when running Chain It […]
Continue readingName Parse It Helper
Parse a full name into multiple parts, great for First Name Last Name splitting! OverviewThe Set It Helper was created before Infusionsoft added flexibility to the Set Field Value snippet to set a field to ‘today’ for example. Now, many of the uses for this Helper are able to be completed directly within Infusionsoft. However, it’s still […]
Continue readingLaw #1 of Effective Campaign Building
Campaign Structure Best Practices I’m not going to arrogantly tell you that my way is the right way. One of the beauties of Infusionsoft is that you have the freedom to do most anything you want with Campaign design – including making an incredibly difficult to understand, hard to troubleshoot, monstrosity of a “Frankenfunnel”. Yes, I […]
Continue readingAn Offline Marketing Lesson
For today’s Tuesday Tip, I want to mix things up a bit. The Backstory… About three months ago, I began on quite the adventure. I left one of my homes in Oregon, packed up the family, bought a 30′ RV and left to travel for eight months full time throughout the United States. Now, just […]
Continue readingBilling Automation Best Practices
Yeah, yeah, I know… “but Troy, Billing Automation is boring and old – been around forever – is this really worth my time?” Lemme tell you, billing automation can provide a huge ROI – especially if you’re using product launches in your business or if you sell a recurring product (that probably accounts for about […]
Continue readingHow to Report On Campaign Goals
So this is a question we get quite a bit. It usually goes something along the lines of: “I love the idea of not using tags so much and creating a mess of my app, but I’m just not sure how I can get reports on API Goals…” Reporting for Campaigns is actually a very […]
Continue readingCampaign Builder Queuing – Easier Than You Think
Did you know that you have the ability within Campaign Builder to delay processing contacts on a one-by-one basis and instead allow them to “queue” up for batch processing? No, this is not one of the new features that Infusionsoft has been releasing and no, you didn’t miss a big update. No, this is also not […]
Continue readingHow to Determine Your Exact Campaign Profitability
If you’ve been following this blog for awhile now, you’re probably beginning to spot a trend – I do a lot of posts on tracking ROI. The reason is quite simple, I consider myself to be more of a businessman than a marketer. That means what I’m most concerned with is profitability, not the size […]
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